leah’s guide to the internet
I’ve been meaning to blog about these items, but I haven’t found the time. Today’s links are about blogging versus journalism, nonprofits and poverty, and women around the world:
Why are journalists and not bloggers assumed to be ethical by the FTC? – Media Matters
How Mobile Phones Contribute To Female Progress In Developing Nations – Jezebel
Is [...]
what do we write about?
I had a really interesting discussion via class today about how many organizations grapple with how to make a blog interesting, relevant, and useful. I would argue that one service that NGOs can provide is a filter for, and perspective on, the day’s news. There’s an organization in my home town that works on conservation, [...]
the costs of blogging for NGOs
There’s no charge, or very minimal charge, to start and maintain your own blog, but of course, that doesn’t mean that it’s free for a nonprofit to blog. There are significant staff time and opportunity costs to consider. However, I argue that those costs are worth it, not because of any eventual benefit to the [...]
part II: blogging is for us
Nonprofits typically take one of two approaches to blogging, as many have noted: they either shy away from it because it’s out of their control and they don’t understand how to make it work for them, or they set up a company blog and begin posting press releases. Neither is effective, and neither takes full [...]
one nickel at a time
This was a revolutionary idea, and it’s related to Chris Anderson’s core idea in Free, that of attention as a scarce commodity in the internet age. Gross figured out that you can make millions (or billions) of dollars with thousands or millions of transactions that net you a few cents each. The other important piece of Gross’s work with GoTo was a new business model where advertisers only paid when someone clicked through to their site, instead of paying for the basic advertising space, like you do in a newspaper or on TV.
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