what do we write about?
I had a really interesting discussion via class today about how many organizations grapple with how to make a blog interesting, relevant, and useful. I would argue that one service that NGOs can provide is a filter for, and perspective on, the day’s news. There’s an organization in my home town that works on conservation, [...]
the costs of blogging for NGOs
There’s no charge, or very minimal charge, to start and maintain your own blog, but of course, that doesn’t mean that it’s free for a nonprofit to blog. There are significant staff time and opportunity costs to consider. However, I argue that those costs are worth it, not because of any eventual benefit to the [...]
part II: blogging is for us
Nonprofits typically take one of two approaches to blogging, as many have noted: they either shy away from it because it’s out of their control and they don’t understand how to make it work for them, or they set up a company blog and begin posting press releases. Neither is effective, and neither takes full [...]
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