what do we write about?
I had a really interesting discussion via class today about how many organizations grapple with how to make a blog interesting, relevant, and useful. I would argue that one service that NGOs can provide is a filter for, and perspective on, the day’s news. There’s an organization in my home town that works on conservation, [...]
the costs of blogging for NGOs
There’s no charge, or very minimal charge, to start and maintain your own blog, but of course, that doesn’t mean that it’s free for a nonprofit to blog. There are significant staff time and opportunity costs to consider. However, I argue that those costs are worth it, not because of any eventual benefit to the [...]
part II: blogging is for us
Nonprofits typically take one of two approaches to blogging, as many have noted: they either shy away from it because it’s out of their control and they don’t understand how to make it work for them, or they set up a company blog and begin posting press releases. Neither is effective, and neither takes full [...]
part I: blogging is for me
Today, kids, we’re reading Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters,” by Scott Rosenberg. Most of the book is about the first two parts of that subtitle, but the really interesting stuff is in that third part, about why blogging matters for us as individuals, organizations, institutions, companies, and societies [...]
what’s up with women?
I don’t get Maureen Dowd.
Says Ms. Dowd:
According to the General Social Survey, which has tracked Americans’ mood since 1972, and five other major studies around the world, women are getting gloomier and men are getting happier.
A good friend sent me this article, “Blue is the New Black,” and asked me what I thought about its [...]